Cyclists and New Leaf Community Market customers gathered for the official Tri-Valley Bike to Work Happy Hour at New Leaf Community Market in Pleasanton on Thursday evening, May 12. The festive event featured live music by the Max Cruise Band who were sponsored by Hacienda, energy-boosting refreshments provided by New Leaf, complimentary beer and food tasting, grilled frankfurter dinner plates, a prize wheel and gift basket raffle. An added attraction especially for kids was the presence of the Livermore-Pleasanton firefighters and their shiny, red fire truck.
â€œI am so pleased New Leaf is able to host such a community-building celebration that promotes biking as a great way to help preserve the environment, which is part of New Leafâ€™s mission, and brings people together to donate to a great causeâ€”the Livermore-Pleasanton Firefighters Foundation,â€ said Noelle Blanco, marketing coordinator for New Leafâ€™s Pleasanton store, located at 3550 Bernal Ave.
Blanco explained how the idea to make the after party a fundraiser for the foundation came about: â€œWhen Matt Thau, director of the foundation, mentioned that they had just purchased a new, state-of-the-art BBQ trailer for community events, a light went off in my head. I quickly organized New Leafâ€™s amazing vendors who donated most of the food including Smart ChickenÂ® frankfurters. I told Thau that weâ€™d be happy to have the firefighters grill the frankfurters at the event, and as a thank you weâ€™d love to donate all the proceeds to the foundation. It worked out perfectly, and we look forward to doing more community events with the foundation.â€
The grilled franks were sold with chips and a beverage for $5 a plate, raising almost $300 for the Livermore-Pleasanton Firefighters Foundation, which supports injured and fallen firefighters, police, EMS personnel and their families, as well as other charitable Tri-Valley organizations.
Kids and adults were able to blend their own smoothies using the bicycle-powered blender brought by Alameda Safe Routes. New Leaf provided the produce, and kids and adults generated the pedal power!
Throughout the event, the prize wheel was kept spinning. Winners took home food, drinks and swag donated by New Leafâ€™s vendor partners including Just Mayo, Go Raw, Go Macro, Kicking Horse Coffee, The Daily Crave and Organic Valley. Pleasanton resident Doris Slater was excited to win a Kicking Horse Coffee gift basket filled to the brim with two kinds of coffee beans, a French press, a travel water bottle and a travel hot coffee mug. Many other raffle items were donated by New Leaf vendor partners including iBoom Chicka Pop, Zola, Hey Honey Artisanal Lemonades, Ocho Candy and Lemoncocco.
The Bike from Work After Party came to a close around 7:30 pm. Cyclists hit the road enjoying the extra daylight of late spring, while others rolled up and down New Leaf aisles before heading home.