Gene's marks anniversary with Pleasanton celebration | July 12, 2013 | Pleasanton Weekly | |

Pleasanton Weekly

- July 12, 2013

Gene's marks anniversary with Pleasanton celebration

Supermarket has become local leader in produce, meats, organics

by Jeb Bing

Gene's Fine Foods will celebrate its anniversary starting next Friday with product giveaways, prizes and free barbecue lunches at its store at 2803 Hopyard Road at the intersection of Hopyard and Valley Avenue.

Gene's was acquired by Mar-Val Stores in the Central Valley just over a year ago and has fast become a leading Pleasanton market for choice fish and meats, produce and organic products.

The anniversary celebration runs from July 19 through Aug. 1 and includes a party-like atmosphere with numerous demonstrations, beer and wine tasting and drawings for prizes. Among the prizes are a 50-inch television set, tickets to Giants games, two beach cruiser bicycles, an espresso machine and gift baskets.

Casey Rodacker, store manager, said Gene's is also partnering with the Valley Humane Society during the week-long celebration by matching up to $1,000 in cash register receipts as a contribution to the organization.

Gene's supermarket occupies 23,000 square feet and was upgraded with new display cases, freezers and a meat department when Mar-Val took over. Since acquiring the store, Rodacker and his management team have actively supported numerous nonprofits in the area, including the Discovery Shop in Pleasanton and Shepherd's Gate in Livermore along with the Valley Humane Society.

For more information, sign on to the store's Web site at


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