Steinfeld comes to the Tri-Valley after 16 years with Travel Portland, where she most recently was vice president of Tourism-Sales. She succeeds Grey Raeside, who left the Tri-Valley organization last year.
Prior to joining the Portland tourism organization, Steinfeld worked as the International tourism manager at the Tampa Bay Convention & Visitors Bureau for eight years. She began her career at the Nebraska Department of Economic Development, where she spent four years as a Tourism and Economic Development consultant.
"We are very excited to welcome Barbara Steinfeld as our new president," said Faye Cater, chairwoman of the Tri-Valley Tourism Bureau board of directors. "She has a vast and extensive tourism background and is a great addition to our team."
A graduate of Northwestern University with a bachelor of arts degree in anthropology, Steinfeld also earned a Guide License from the Israel School of Tourism. Currently she is chairwoman of the U.S. Travel Association's Destination Council and is past chair of the Cultural & Heritage Tourism Alliance, of which she is a co-founder.
"I am very excited to lead the team at the Tri-Valley Tourism Bureau," Steinfeld said. "I look forward to getting to know each of the cities and promoting this beautiful region."
Steinfeld will join the Tri-Valley Tourism Bureau on April 8.
The Tri-Valley Tourism Bureau is the destination sales and marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon and Danville and the surrounding region. It promotes the Tri-Valley area as a preferred destination for visitors, meetings and events. It is located at 5075 Hopyard Rd, Suite 240, in Pleasanton. For more information, call 846-8910.