News


Trader Joe's moving its Pleasanton store to Rosewood Pavilion early next year

Grocer will move into recently-vacated Fresh and Easy site

Trader Joe's plans to move its Pleasanton store now on Pimlico Drive to the space vacated when Fresh and Easy closed at 3903 Santa Rita Road in the Rose Pavilion shopping center.

The relocation into a larger store with more than 1,250 shared parking spaces is scheduled to take place early next year.

Trader Joe representative Alison Mochizuki said the new site will have approximately 13,000 square feet of floor space, compared to 10,500 square feet at its current location. The larger, better designed parking area in Rosewood also will come as a relief to Trader Joe's shoppers crammed into its Pimlico Drive location.

The existing Pleasanton location will operate on regular trading hours until the night before the new one opens, Mochizuki said

The new store will feature a festive décor mixing traditional Trader Joe’s cedar covered walls with Hawaiian-inspired elements throughout the store, combined with a local flare including art that celebrates the neighborhood, she added.

She said that the "Trader" in Trader Joe’s refers to the way the company offers a "distinct trail" in the grocery industry as it searches globally for distinctive products.

"Store employees, dubbed 'Crew Members,' consider themselves traders on the culinary high seas," she added. "They sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store."

Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens.

The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, from comfort foods to items that are organic or boast other special attributes.

"Trader Joe’s is truly a grocery store unlike any other," Mochizuki said. "It's 'store of stories,' meaning that every item in the store has its own virtues – high quality ingredients, great flavor, or simply an extraordinary price – and many items often feature all of those qualities."

"Another significant point of difference is that all of Trader Joe’s prices are everyday prices," she added. "Trader Joe’s doesn’t have 'sales' for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change. There are no fancy promotions, discount cards or couponing wars."

Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, it has expanded to 460 stores in 41 states.

Comments

49 people like this
Posted by Sue
a resident of Happy Valley
on Dec 16, 2016 at 9:43 am

Trader Joe's moving to Rosewood....GREAT NEWS ! ! ! I avoid going to the current Ptown location because of the horrible parking! My favorite grocery store ! ! Hurry TJ's.....tired of going to Livermore!


35 people like this
Posted by Elaine
a resident of Country Fair
on Dec 16, 2016 at 9:45 am

This is the best news ever! Finally I can start shopping again at Pleasanton's Trader Joe's rather than Livermores as I couldn't stand battling the parking lot every time I went. Congrats and it couldnt come any time too soon. Yeah!!


19 people like this
Posted by Sharon Murphy
a resident of Downtown
on Dec 16, 2016 at 9:48 am

That's such great news! I have had concerns about safety issues related to the current Trader Joe's parking lot. The relocation will eliminate the problem.


19 people like this
Posted by PTown Gal
a resident of another community
on Dec 16, 2016 at 9:53 am

I was so relieved to find that Trader Joe's in just moving its location and not out of the area. The expanded parking lot will be a huge plus as I often wonder if I'm going to get out of the old one unscathed. It's one of my favorite stores!


6 people like this
Posted by William G.
a resident of Castlewood
on Dec 16, 2016 at 9:57 am

Too bad the owner was a Nazi tycoon not a contributor to our American economy !
Nothing in that store is made in America.
Shocking isn't it ? Marketing to our American sensibilities but foreign to the core..Google it folks.


3 people like this
Posted by Karen
a resident of Amador Valley High School
on Dec 16, 2016 at 10:10 am

Karen is a registered user.

WONDERFUL NEW LOCATION. ill google the WWII connection as a jew who is interested but you might as well add VW, Toyota and many others, sadly to the google search


7 people like this
Posted by Tjoe Shopper
a resident of Another Pleasanton neighborhood
on Dec 16, 2016 at 10:32 am

Wonderful news.


5 people like this
Posted by Don
a resident of Ironwood
on Dec 16, 2016 at 11:03 am

Don is a registered user.

For several months now we have been under the assumption that Trader Joe's would be moving into the old Fresh N Easy vacated store. Now this is new news.


13 people like this
Posted by Jim
a resident of Ironwood
on Dec 16, 2016 at 12:26 pm

According to the landlord's website, Trader Joe's is moving to former Fresh N Easy space. Total Wine is moving to the former CVS site.

Web Link


4 people like this
Posted by Meadowlark
a resident of Pleasanton Meadows
on Dec 16, 2016 at 12:30 pm

I'm confused. Is Trader Joe's moving to the vacant CVS or to old Fresh and Easy? Jp74d


5 people like this
Posted by Tuck
a resident of Val Vista
on Dec 16, 2016 at 3:56 pm

Absolutely wonderful news! No more of that awful parking lot. Wish it could be sooner than another year.


9 people like this
Posted by Jeff
a resident of Pleasanton Valley
on Dec 16, 2016 at 4:17 pm

I don't know what WilliamG means by "nothing in that store is made in America!" Completely untrue. A lot of their produce and some frozen goods are imported and many specialty items are imported but, the majority of everyday staples (milk, eggs, bread, juice, cereal, beer, wine, chips, etc.) are made in the U.S.

The parking lot for this store has been a nightmare since the day they opened. In fact, it became even worse when they took over the adjacent store quite a few years ago. This move is a long time coming and one really has to wonder why it took so long.

Also, great to hear Total Wine is coming into the old CVS/Longs store at Rosewood Pavillion. Their selection is incredible and pretty good prices.


4 people like this
Posted by Popper Penguin
a resident of Downtown
on Dec 16, 2016 at 8:50 pm

@Meadowlark
trader Joes is going into the old Fresh and Easy location (I have known about this for a couple of months now). Total Wines and More is going into the old CVS location across the street where Longs Drugs was before CVS took over in 2009.

I noticed the confusion too in the article and title.


5 people like this
Posted by Poppers Penguin
a resident of Downtown
on Dec 16, 2016 at 8:52 pm

Trader Joes will be opening in March 2017 by the way.


9 people like this
Posted by Map
a resident of Del Prado
on Dec 17, 2016 at 8:38 am

Good bye worst parking lot in Pleasanton, soon I will be shopping back at p-town store instead of going to Livermore. Made more sense to drive those extra miles and not have to participate in the "demolition derby" going on at that p-town lot.


Like this comment
Posted by Ed
a resident of Ponderosa
on Jan 8, 2017 at 12:15 pm

Looking for clarification on the Trader Joes relocation. The Trader Joes website has the address listed for the old Longs/CVS location while Pleasanton Weekly lists the address for the vacated Fresh and Easy location.


1 person likes this
Posted by Get the Facts
a resident of Another Pleasanton neighborhood
on Jan 8, 2017 at 12:37 pm

Get the Facts is a registered user.

It's in the Fresh and Easy location. There is a sign on the front, one of those public notices of change of ownership, to Trader Joe's.


Like this comment
Posted by Michael B
a resident of Birdland
on Jan 28, 2017 at 9:47 am

Trader Joe's is moving to the old CVS location, not where Fresh & Easy used to be. It even says that on their website. 4225 Rosewood Drive Pleasanton, CA 94588.
The Fresh & Easy location isn't much larger than their current location.


1 person likes this
Posted by neighbor
a resident of Another Pleasanton neighborhood
on Jan 28, 2017 at 11:13 am

Web Link shows Total Wine is moving into the old CVS store. Trader Joes is moving near where Fresh and Easy was across the street.

4225 is the address of multiple tenant spaces.


Like this comment
Posted by Pleasanton Parent
a resident of Pleasanton Meadows
on Jan 30, 2017 at 7:23 pm

Anyone know whats going into tje current trader joes location?


Sorry, but further commenting on this topic has been closed.

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