The Pleasanton City Council has proclaimed today as "Small Business Saturday," a day set aside as a counterpart to Black Friday and Cyber Monday, both which feature big box retail and ecommerce operations.
By contrast, Small Business Saturday in Pleasanton encourages holiday shoppers to patronize brick and mortar businesses that are small and local, whether located downtown, in neighborhood shopping centers or at Stoneridge Mall.
Pleasanton has over 3,400 small business proprietors employing more than 29,000 people and fostering economic growth through the creation of jobs and the production of goods and services for the community and country. Small businesses having between 1 and 100 employees comprise half of all licensed businesses in the city.
In its proclamation, the council stated:
Whereas, the city of Pleasanton supports these businesses as a critical component of restoring and rebuilding a healthy economy; and with the 2016 holiday shopping season upon us, the city proclaims Nov. 26 as Small Business Saturday and calls upon all residents to support our small business community by shopping, dining or accessing the services of a small business in Pleasanton.
The day was first observed in Roslindale Village, Mass. on Nov. 27, 2010, and was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation.
Small Business Saturday is a registered trademark of the American Express corporation.