Hitting supermarket shelves nationwide this week, seafood leader’s new EZ-Open cans make classic tuna and salmon recipes easier than ever.
According to Business Wire, Chicken of the Sea brand tuna and salmon customers now have one less thing to pack and to worry about.
“Busy moms and families are always on the lookout for protein-rich meals that are quick, affordable, and can be enjoyed anywhere,” the newsier reports.
Americans with busy lifestyles can now take the healthy seafood they love with them wherever they go without ever thinking of a can opener again.
In response to consumer demand for greater in-kitchen and on-the-road convenience, the San Diego seafood provider this week became the first major brand to offer cans with easy-open, pull-tab lids across multiple seafood product lines.
Five of Chicken of the Sea’s most popular products are now available in cans with pull-tab lids marketed under the new EZ-Open label, with more products planned. The enhanced line can be found at supermarkets nationwide.
According to Maureen McDonnell, Chicken of the Sea director of brand marketing, the company is continuing to invest in traditional can technology to provide consumers with shelf-stable seafood in the familiar packaging they’ve come to expect.
“Busy moms and families are always on the lookout for protein-rich meals that are quick, affordable, and can be enjoyed anywhere,” she said. “Our research indicates that consumers see convenience and time savings as key purchase considerations for seafood, so we know that Chicken of the Sea tuna and salmon lovers will respond positively to our new EZ-Open cans.”