NYX Professional Makeup opened at Stoneridge Shopping Center Friday with grand opening festivities featuring more than 2,000 products that cater to the latest beauty trends.
The cosmetics retailer is offering early-bird wristbands to the first 250 people in line each day or the weekend to secure a free in-store collectible NYX lip-shaped makeup bag and a scratch card for the chance to win a $100 shopping spree. All scratch cards will contain a prize.
Also, shoppers that spend $75 or more are receiving a mini train case while supplies last.
"Stoneridge Shopping Center is a destination for beauty and fashion, which makes NYX Professional Makeup a fantastic addition to our mix of retailers," said Betsy Edwards, director of Marketing and Business Development at Stoneridge. "Many shoppers are looking forward to the grand opening weekend."
NYX, located on the upper level of the center near Macy's Women and Forever 21, opens at 10 a.m. Friday and Saturday and at 11 a.m. Sunday.