HERS Breast Cancer Foundation hosting awards event April 23

7th annual awards program will honor doctors, organizations, survivor advocates

HERS Breast Cancer Foundation will hold its seventh annual awards event from 6 to 10 p.m. April 23 at Castlewood Country Club.

The Pink Tie gala, called People, will recognize individuals and organizations whose work supports breast cancer survivors and the foundation's efforts to serve them.

More information about the event, as well as online ticket sales, can be found at:

In previous years, honorees have been celebrated at a luncheon event. This year's event will be a cocktail hour, three-course dinner, award presentation, and dance to celebrate breast cancer survivors. KTVU's Heather Holmes will be master of ceremonies.

The funds raised at this event will go toward HERS Breast Cancer Foundation programs, including "We Support, YOU Survive," which serves low-income women in need of post-surgical garments.

The funds will also support the organization's Lymphedema Project, which provides specialty garments for the prevention and ancillary treatment of this painful condition, regardless of financial status. Funds are being raised through corporate sponsorship, donations, and ticket sales.

This year's honorees include:

Dr. Stanley Rockson, professor of Lymphatic Research and Medicine at Stanford University;

Adiba Barney, CEO of SVForum and breast cancer lifer-advocate;

Dr. Rishi Sawhney, oncologist at Valley Medical Oncology Consultants, and,

Tri-Valley SOCKs, a breast cancer non-profit in Pleasanton.

Rockson, a professor of cardiovascular medicine, is a noted expert on lymphatic disease. Many breast cancer survivors develop lymphedema as a consequence of their treatment for cancer. Lymphedema causes painful and chronic swelling of limbs, yet it is often overlooked as the source of a survivor's discomfort during recovery.

Rockson is an advocate for improving physician education about lymphedema to promote improved diagnosis and better understanding of the condition among healthcare providers and patients.

Barney has worked for decades as an advocate for entrepreneurs, with a special focus on women, technology and start-ups. In her two years at SVForum, she grew the nonprofit's scope from a regional host of innovation gatherings to an international entrepreneurship advocacy group.

Earlier, she worked for several years with various organizations that promote and showcase technology innovation in Sweden and other Nordic countries.

She has been battling breast cancer for 10 years, and is currently in treatment; she is an HERS Breast Cancer Foundation client.

Working with breast cancer organizations to increase awareness about metastatic, late-stage cancer and advocating for more research, education and funding, she is also writing a memoir about her experiences.

Dr. Sawhney, medical director of the Cancer Program at Stanford Healthcare at ValleyCare in Pleasanton, is building a community cancer program that provides university level care with a personalized touch close to home.

These efforts culminated in the development of a multidisciplinary, nationally accredited center of excellence for breast cancer treatment. The center provides comprehensive, compassionate and personalized breast cancer care for patients throughout Northern California.

Tri-Valley SOCKs is a Bay Area nonprofit that raises funds for cancer research, treatment and educational programs. All funds raised are granted to various local breast cancer organizations and treatment centers.

Run completely by volunteers, Tri-Valley SOCKs' major fundraiser is the Bras for the Cause Walk held each May in downtown Pleasanton.

Since its inception in 2004, the organization has granted over $1.2 million to its beneficiaries.

Tickets for the People with Purpose: Pink Tie Gala may be purchased online at


Sorry, but further commenting on this topic has been closed.

Pleasanton's home-grown "unicorn"
By Tim Hunt | 3 comments | 1,261 views

Ten Tips for Teens and Young Adults to Survive a Dysfunctional Family
By Chandrama Anderson | 0 comments | 934 views

Can You Afford Your ‘Dream School’?
By Elizabeth LaScala | 2 comments | 398 views

The Five
By Jeb Bing | 0 comments | 227 views