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Pleasanton's Blackhawk Network adds prepaid card websites to its portfolio

'Fit extremely well with our digital solutions direction and vision,' company says

Blackhawk Network, a prepaid and payments network, has acquired GiftCards.com, LLC and OmniCard, LLC to its expanding ecommerce business.

OmniCard sells customized prepaid incentive and reward solutions for business clients.

GiftCards.com is an online gift card retailer based in Pittsburgh, Pa. The company sells gift cards for thousands of different large corporate retailers and small businesses.

"We're excited to add another gift card website to our roster; with GiftCards.com often ranking high in search engine results, this acquisition is expected to enhance Blackhawk's leadership in the gift card ecommerce market," said Talbott Roche, Blackhawk Network's president. "By merging our current ecommerce offerings and the distinctive assets offered by GiftCards.com, we'll be able to deliver the broadest selection of gift cards to current and future customers, both individual consumers and corporate buyers."

GiftCards.com offers differentiating features, including its GiftLocal product which uses the open network as a gift card solution for local merchants and a "virtual" Visa gift card delivered by email or in a mobile app.

"This is such an exciting moment for GiftCards.com and I couldn't imagine a better pairing than with Blackhawk Network," said Jason Wolfe, CEO of GiftCards.com. "We're confident that our customers will benefit significantly from the expanded reach, products and services that Blackhawk has to offer."

"By adding GiftCards.com to Blackhawk's suite of gift card ecommerce solutions, we expect to broaden our open and closed loop product offerings and provide more ways customers can purchase gift cards through more websites and mobile applications," said David Jones, general manager of Global Digital and eCommerce at Blackhawk Network.

"The GiftCards.com team has built a leading solution for online and the business fits extremely well with our digital solutions direction and vision," he added.

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