The Bay East Association of Realtors and the Contra Costa Association of Realtors have jointly signed a listing distribution agreement with the Zillow Group that will give brokers the ability to market their clients' properties to the more than 140 million monthly unique users who visit Zillow Group's consumer brands, including Zillow and Trulia.
For home sellers who want to maximize exposure of their property to potential home buyers, their real estate broker and agent will now have the opportunity to display the most current and accurate listing information on these sites.
"Our goal is to improve the listing search experience for consumers and the agents who represent them," said Rob Baldwin, president of the Contra Costa Realtors' association.
"Now that brokers can send their clients listings directly to the Zillow Group sites from the MLS system, buyers and sellers can have greater confidence that the property details are current and accurate," added Mike Fracisco, President of the Bay East Association of REALTORS®.
The terms of the agreement offer multiple benefits to home buyers, sellers and the agents and brokers who represent them. The listings will make it easier for consumers to identify the source of the listing information, including prominent display of the listing agent's name and contact information. Brokerages will also receive attribution, branding, and a link back to their websites.
In addition they will have access to detailed metrics on each listing that appears on the Zillow Group sites. Brokers and agents can modify their contact information and receive leads directly from Zillow Group sites, all at no cost.
The agreement between the Bay East and Contra Costa MLSs and Zillow Group takes effect immediately.
For Bay East and Contra Costa brokers who opt-in to participate in the agreement, their listing data will be integrated with Zillow Group listings.