News

New Leaf to open market at Vintage Hills Center next year

Old Romley's store vacant for last 15 years

New Leaf Community Markets, an independently-owned grocer known for carrying locally grown, organic foods, will open a store at the Vintage Hills Shopping Center in mid-2013, replacing a store once occupied by Romley's Market that has now been empty for 15 years.

The new store will be the anchor of the center, which is located at the intersections of Bernal and Vineyard Avenues and Tawny Drive. The center is owned by Sim & Yoon LLC.

The 19,000-square-foot store will be the Santa Cruz-based grocer's eighth market with the others located in Santa Cruz County, Half Moon Bay, and most recently in the Evergreen area of San Jose.

The full-service store will include a deli, fresh salad bar, antipasto bar, hot bar and juice bar. Sushi, gourmet cheeses, and local wines will also be offered.

"We are very pleased that we will be able to serve the residents of the Pleasanton area and to give back to the community in a variety of meaningful ways, including programs to support nonprofits and classes on health, cooking and nutrition," said Scott Roseman, founder and co-owner of New Leaf Community Markets.

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Added co-owner Rex Stewart: "We look forward to establishing relationships with local producers of all kinds, from growers to bakers."

"New Leaf Community Markets will be an excellent addition to the Pleasanton community," said Pamela Ott, Pleasanton's economic development director.

"New Leaf will offer its own unique shopping experience, focused on providing a selection of local and organic food. And, as the community supports New Leaf, in turn New Leaf will support the community by contributing over 10% of its profits annually to local nonprofit groups."

Pleasanton Councilman Jerry Thorne, a candidate for mayor in the current municipal election, agreed.

"I am very pleased that we will finally be able to provide this neighborhood with a quality market," he said. "New Leaf will be a great addition to the neighborhood and our entire community."

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Councilwoman Cheryl Cook-Kallio, also a candidate for mayor, said, "I am delighted to see this community-minded, neighborhood market locate in Pleasanton. New Leaf Community Markets has an emphasis on organics and sustainability. It is an excellent fit for the center and the nearby neighborhoods."

New Leaf has been receiving an enthusiastic response from other retailers and service business located n the Vintage Hills Center, which at one time seemed destined for the wrecker's ball as proposals to the Pleasanton City Council asked that it be replaced with affordable and market rate high density housing.

"We look forward to New Leaf bringing new energy and shoppers to the center," said Hannah Kim, owner of Vintage Hills Cleaners, a 28-year tenant.

New Leaf Community Markets was first opened in 1985.

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New Leaf to open market at Vintage Hills Center next year

Old Romley's store vacant for last 15 years

by / Pleasanton Weekly

Uploaded: Tue, Oct 23, 2012, 7:55 am
Updated: Fri, Oct 26, 2012, 7:40 am

New Leaf Community Markets, an independently-owned grocer known for carrying locally grown, organic foods, will open a store at the Vintage Hills Shopping Center in mid-2013, replacing a store once occupied by Romley's Market that has now been empty for 15 years.

The new store will be the anchor of the center, which is located at the intersections of Bernal and Vineyard Avenues and Tawny Drive. The center is owned by Sim & Yoon LLC.

The 19,000-square-foot store will be the Santa Cruz-based grocer's eighth market with the others located in Santa Cruz County, Half Moon Bay, and most recently in the Evergreen area of San Jose.

The full-service store will include a deli, fresh salad bar, antipasto bar, hot bar and juice bar. Sushi, gourmet cheeses, and local wines will also be offered.

"We are very pleased that we will be able to serve the residents of the Pleasanton area and to give back to the community in a variety of meaningful ways, including programs to support nonprofits and classes on health, cooking and nutrition," said Scott Roseman, founder and co-owner of New Leaf Community Markets.

Added co-owner Rex Stewart: "We look forward to establishing relationships with local producers of all kinds, from growers to bakers."

"New Leaf Community Markets will be an excellent addition to the Pleasanton community," said Pamela Ott, Pleasanton's economic development director.

"New Leaf will offer its own unique shopping experience, focused on providing a selection of local and organic food. And, as the community supports New Leaf, in turn New Leaf will support the community by contributing over 10% of its profits annually to local nonprofit groups."

Pleasanton Councilman Jerry Thorne, a candidate for mayor in the current municipal election, agreed.

"I am very pleased that we will finally be able to provide this neighborhood with a quality market," he said. "New Leaf will be a great addition to the neighborhood and our entire community."

Councilwoman Cheryl Cook-Kallio, also a candidate for mayor, said, "I am delighted to see this community-minded, neighborhood market locate in Pleasanton. New Leaf Community Markets has an emphasis on organics and sustainability. It is an excellent fit for the center and the nearby neighborhoods."

New Leaf has been receiving an enthusiastic response from other retailers and service business located n the Vintage Hills Center, which at one time seemed destined for the wrecker's ball as proposals to the Pleasanton City Council asked that it be replaced with affordable and market rate high density housing.

"We look forward to New Leaf bringing new energy and shoppers to the center," said Hannah Kim, owner of Vintage Hills Cleaners, a 28-year tenant.

New Leaf Community Markets was first opened in 1985.

Comments

Deborah
Downtown
on Oct 23, 2012 at 8:15 am
Deborah, Downtown
on Oct 23, 2012 at 8:15 am
Like this comment

Anxiously awaiting the New Leaf Market to open .. the people of Pleasanton have been very patient and hopefully this projected date for opening stays on track.


Ptown native
Stoneridge
on Oct 23, 2012 at 8:23 am
Ptown native, Stoneridge
on Oct 23, 2012 at 8:23 am
Like this comment

I've been wishing for a WholeFoods or Lunardi's there.
So this will be a good fit. We go all the way to Danville
when we need organic greens and foods. We love the
store in HalfMoonBay. Gene's is good too. But it will be
nice to have another organic place in Ptown.


former employee of Flair Market that was there
Vineyard Hills
on Oct 23, 2012 at 8:33 am
former employee of Flair Market that was there, Vineyard Hills
on Oct 23, 2012 at 8:33 am
Like this comment

I have long hoped that something like this would move in there. I'm not holding my breath until I see it actually open, though. Been disappointed too many times.


Mary Mele
Livermore
on Oct 23, 2012 at 9:13 am
Mary Mele, Livermore
on Oct 23, 2012 at 9:13 am
Like this comment

so excited that this will be on the East side of Pleasanton so those of us in Livermore can enjoy it too!


Claudette
Another Pleasanton neighborhood
on Oct 23, 2012 at 9:34 am
Claudette , Another Pleasanton neighborhood
on Oct 23, 2012 at 9:34 am
Like this comment

Looking forward to the opening of this "independently-owned grocer known for carrying locally grown, organic foods" store. The only thing that might be better is a Trader Joe's :) I'll be there Every Friday after my Art Critique meeting, just a few doors down at Coffee Ali's. I hope the community shows support for this Organic Foods Store, and believe they will.

Filling this Large empty spot will give a much needed look to the Vintage Hill Shopping Center. Leaving it empty is such an Eye Sore ~


Suzie
Downtown
on Oct 23, 2012 at 2:11 pm
Suzie, Downtown
on Oct 23, 2012 at 2:11 pm
Like this comment

Looking forward to it opening and hopefully I can get hired there.


Wendy
Vineyard Avenue
on Oct 23, 2012 at 2:21 pm
Wendy, Vineyard Avenue
on Oct 23, 2012 at 2:21 pm
Like this comment

I am just thrilled about this organic market. I will go to the new place because it is so close to home but I want to acknowledge what a fantastic job Raley's and Gene's have done in offering as much organic as they do. I know it isn't easy. I hope we can all support the new market so they will be able to stay. I go to the gym up there and they are already doing the construction!


oldtimer
Another Pleasanton neighborhood
on Oct 23, 2012 at 3:07 pm
oldtimer, Another Pleasanton neighborhood
on Oct 23, 2012 at 3:07 pm
Like this comment

I'm pleased that New Leaf is moving in but how on earth did this get approved so quickly (and quietly). It is amazing that Walmart works for months fighting to get approval and this store just magically gets approved.


Vineyard Foodie
Vineyard Avenue
on Oct 23, 2012 at 4:46 pm
Vineyard Foodie, Vineyard Avenue
on Oct 23, 2012 at 4:46 pm
Like this comment

This didn't magically get approved. It was actually announced last year in the Weekly. Just took this long to get it started. New Leaf will be a much welcomed new neighbor for the Vineyard area. Great location, good parking--it's a win-win. Glad to see its construction actually underway.


Julie
Kottinger Ranch
on Oct 23, 2012 at 11:42 pm
Julie, Kottinger Ranch
on Oct 23, 2012 at 11:42 pm
Like this comment

I'm so excited to have New Leaf moving in so close to me. I know it will be successful. We've needed a market along these lines for years.


Doug
Birdland
on Oct 24, 2012 at 10:43 am
Doug, Birdland
on Oct 24, 2012 at 10:43 am
Like this comment

YES! I love the one in HMB.

Not sure what TJ's was thinking, seems like it would have been a perfect fit for them.


ajay dhillon
Kottinger Ranch
on Oct 25, 2012 at 10:20 am
ajay dhillon, Kottinger Ranch
on Oct 25, 2012 at 10:20 am
Like this comment

This is very welcome news indeed.Never heard of it for so many months and thought the whole deal is dead. We always try to buy organic.Will save time and gas in not having to go to Whole Food plus the tax dollars will stay local. Hope the new owners read this.


Wendy
Another Pleasanton neighborhood
on Oct 25, 2012 at 11:07 pm
Wendy, Another Pleasanton neighborhood
on Oct 25, 2012 at 11:07 pm
Like this comment

Something about eating pesticides has always turned me off. I'll shop at New Leaf regularly. Safeway is pretty pathetic when it comes to organic produce.


Shelia
Vintage Hills
on Oct 26, 2012 at 7:31 am
Shelia, Vintage Hills
on Oct 26, 2012 at 7:31 am
Like this comment

Isn't this the area that candidate Erlene DeMarcus wanted tear down and build high density housing? That is what she said in her letter to the editor in today's paper.


Shelia
Vintage Hills
on Oct 26, 2012 at 7:44 am
Shelia, Vintage Hills
on Oct 26, 2012 at 7:44 am
Like this comment

Wait that was back when it was a "fallow" shopping center. Good thing that developer didn't get their way. The Vineyard area has more than their share of traffic, crowded housing and apartments.


Kristine
Vineyard Hills
on Oct 27, 2012 at 8:06 am
Kristine , Vineyard Hills
on Oct 27, 2012 at 8:06 am
Like this comment

Live right across the street.! so excited now we have Coffee Ali and a market close to home!!!!! but agree believe it when it actully opens....


nick
Livermore
on Jan 29, 2013 at 8:47 am
nick, Livermore
on Jan 29, 2013 at 8:47 am
Like this comment

you folks are lucky!! best grocery chain period for Organics


Chris
Birdland
on Jan 29, 2013 at 7:50 pm
Chris, Birdland
on Jan 29, 2013 at 7:50 pm
Like this comment

Did anyone else notice the story headline and the estimated store opening date in the article differ? Which is correct? Opening this summer or next year some time?


Jake
Avila
on May 25, 2013 at 12:32 pm
Jake, Avila
on May 25, 2013 at 12:32 pm
Like this comment

Service is terrible, employees are rude and condescending. I have been telling my friends to stick with raleys instead. New leaf, get your act together


Fredrick
Vintage Hills Elementary School
on May 27, 2013 at 3:00 pm
Fredrick, Vintage Hills Elementary School
on May 27, 2013 at 3:00 pm
Like this comment

Went to New Leaf today. The service was friendly and the food was good. A wide variety of offerings, esp. in the deli section.

Want cheap food, go to McDonald's down the street. Want healthy food for your body, check it out.


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