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Coldwell Banker adds new marketing VP, field manager
'Will help our Realtors stay at forefront of marketing for themselves, their clients,' says firm's president

by Jeb Bing

Pleasanton-based Coldwell Banker Residential Brokerage has named Lisa Norman as the company's new regional vice president of marketing.

She formerly was marketing director at Pacific Union International and has also worked with Christie's International Real Estate.

Norman's experience encompasses both luxury and international real estate marketing with a special emphasis on digital platforms, social media and field marketing programs designed to support agents. In her new role, she will oversee all of Coldwell Banker Residential Brokerage's marketing operations in Northern California, Colorado and Utah, reporting to Kevin Kay, chief operating officer for the company.

In addition, Coldwell Banker announced it is launching a new field marketing program and has hired another former Pacific Union veteran, Candy Bertoli, to be the first field marketing manager. The company will expand the initiative in the coming months with the hiring of additional field marketing professionals to support agents and staff in its local offices.

"Lisa's extremely innovative, creative and committed to helping our Realtors stay at the very forefront of marketing for themselves and their clients," said Rick Turley, president of Coldwell Banker Residential Brokerage.