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'Cash mob' will be downtown Saturday, but not to worry
New movement aimed at stimulating local economy

by Jeb Bing

Pleasanton's first "Cash Mob" will take over downtown streets starting at 6 p.m. Saturday as part of a new national movement to support local businesses and strengthen communities.

Laura Olson, executive director for the Pleasanton Downtown Association (PDA), which is sponsoring the event, said that instead of singing and dancing, Cash Mobbers join together and each spends $20 (or more!) at a local business.

"Cash Mobs are taking place in communities throughout our country and are a great way to provide economic stimulus to our downtown businesses while engaging the community and helping locals get to know our downtown even better," Olson said.

"Our Cash Mob aims to engage participants with the 'buy local' message and ensure they have a great time doing it," she added. "We're informing people about how their $20 purchase goes a long way to improve the quality of life in downtown Pleasanton."

Those wanting to join the Cash Mob should meet PDA staff members in front of the Museum on Main, 603 Main St., at 6 p.m. Saturday. The PDA will then announce the businesses selected by random draw for the Cash Mob. All participants will walk to the business together and have fun shopping and getting to know that business.

Cash Mob will be taking place during the PDA's Sizzling Saturday when many downtown businesses will be open until 9 p.m. and numerous businesses and restaurants will be offering specials or discounts between 6 p.m. and 9 p.m.

For more information please visit the PDA's Facebook page or call the PDA at 484-2199.