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Stoneridge Mall owner buys Paragon Outlets in Livermore

Original post made on Dec 6, 2012

It could be a case of if you can't beat them, buy them, but the owners of Stoneridge Shopping Center in Pleasanton and Paragon Outlets in Livermore are now one and the same.

Read the full story here Web Link posted Thursday, December 6, 2012, 11:30 AM

Comments (18)

Posted by Sue, a resident of Valley Trails
on Dec 6, 2012 at 4:27 pm

Oh great! NOT! At least with 2 different owners there was the chance of competition. Now with ONE owner, they can continue to raise their prices and both places will eventually get out of control.

Try the items on at the store and then shop ON LINE. Way better prices without having to deal with getting robbed while walking out to your car in the parking lot.


Posted by Brickwall, a resident of Las Positas
on Dec 6, 2012 at 4:57 pm

I kind of liked the Paragon name. Livermore Valley shopping center sounds so generic.


Posted by Hmmm..., a resident of Another Pleasanton neighborhood
on Dec 7, 2012 at 12:08 am

Was selling immediately Paragon's plan all along?


Posted by Hmmm..., a resident of Another Pleasanton neighborhood
on Dec 7, 2012 at 12:25 am

I agree, Paragon is better than 'Livermore Valley Premium'. Premium is the name of all the other NoCal outlets, like Napa, Morgan Hill, etc. Apparently this one will be lumped in with all those other 'Premiums'. This one has greater number of more high-end stores.
For good or bad, it took me 5 minutes from my street to the parking lot at 6:50 tonight. Coming home from Stoneridge Mall at 5:30, I had observed the freeway at a standstill. Yet, I zoomed right to the outlet store at 6:50....really easy and handy ! darn!


Posted by John, a resident of Another Pleasanton neighborhood
on Dec 7, 2012 at 11:07 am

Paragon is a hideous eyesore, even if it is business, jobs and tax revenue for the city. That it would end up owned by the same folks as Stoneridge is somehow no surprise at all. This is the landscape we seem to choose for ourselves out here in the 'burbs...


Posted by Clay, a resident of Dublin
on Dec 7, 2012 at 4:55 pm

Livermore Valley Outlets... are you joking?

Hey Simon bigwigs - Please bring your brand team back in the room and let them know that nobody calls Livermore "Livermore Valley." "Paragon" honestly classes up the name. And so help me God if you rebrand and put grapes in your logo...


Posted by Eric , a resident of Downtown
on Dec 7, 2012 at 7:04 pm

Great! They will stop the freeway from Portola to Foothill in both directions!


Posted by Papa John, a resident of Golden Eagle
on Dec 7, 2012 at 9:02 pm

explains why it took so long to build and open the place now.


Posted by Bababooey, a resident of Castlewood
on Dec 8, 2012 at 7:32 am

There goes competition...!
One month after it opens they get bought? A transaction like this takes time so it was probably planned all along...


Posted by Rick Perry, a resident of another community
on Dec 8, 2012 at 10:24 am

Relax, it's just capitalism at work. Big companies get bigger by eating up the competition. But there's always room for a little sidewalk taco stand. Come to Texas if you want to see this principle at work.


Posted by GiGI, a resident of Las Positas
on Dec 8, 2012 at 3:38 pm

I agree with others about the name change.......Paragon Outlets had more class and upscale sound to it, indicating that perhaps this wasn't an ordinary outlet. The name Livermore Valley doesn't set these outlets apart from any other outlet that has gone by the wayside. What were they thinking?


Posted by Joe, a resident of Ruby Hill
on Dec 8, 2012 at 8:45 pm

"Now with ONE owner, they can continue to raise their prices and both places will eventually get out of control."
"There goes competition...! One month after it opens they get bought? A transaction like this takes time so it was probably planned all along..."
The beauty of a blog, express your opinion and a lot of people can now see how really ignorant you are... Uhh, Sue/Bababoooooey, it's not the landlord who sets pricing, sales promotions, trains the sales help, and creates day-in, day-out competition -it's the retail tenant.
I'm assuming this perceived conspiracy to create a Livermore Valley shopping mall monopoly is the work of the evil forces of European socialism and will most likely be traced to, and eventually blamed on, the Obama administration.


Posted by babbooey, a resident of Castlewood
on Dec 9, 2012 at 11:14 am

@joe
The facility itself is a draw for shoppers to a shopping mall as well as the retail tenant.
What about upgrades and tenant improvements? Have you seen Stoneridge lately? Why do people drive down to Santana Row or Westfield?
DUH~!


Posted by I know..., a resident of Downtown
on Dec 10, 2012 at 9:28 am

The solution is have the gov't take it over and name it "Detroit" ... or "Oakland"


Posted by Trolling, a resident of Laguna Oaks
on Dec 10, 2012 at 9:41 am

Trolls, trolls, trolls


Posted by resident, a resident of Danbury Park
on Dec 10, 2012 at 9:54 am

Stoneridge will most likely be sold someday for more apartment constuction.


Posted by Larry, a resident of Livermore
on Dec 10, 2012 at 1:13 pm

You people need a life, we know who to blame, it was George Bush that caused it. I think the center is beautiful, and will add to the Livermore Valley what has been missing. The same people that complain that we have it, complained that we didn't have any shopping in Livermore, so as I said, get a life.


Posted by Styler, a resident of Livermore
on Dec 11, 2012 at 4:05 pm

I love the Outlets and have been there 3 times already. I do wish that they would keep the Paragon name though. I mean, the street is already named Paragon Outlets Drive for crying out loud.


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