The major event of this year's fundraising effort will once again be a month-long raffle, which runs through Oct. 18 in all 57 Northern California Coldwell Banker brokerage offices.
Organizers have set a goal of raising $356,000 with all donations going to local Habitat for Humanity chapters for homes to be built in 2014. Money also will be raised at by fundraising events at individual brokerage offices.
"As real estate professionals, we're all about helping others realize the American dream of home ownership," said Rick Turley, president of Coldwell Banker Residential Brokerage. "But unfortunately, for many low-income families in our community this has become an impossible dream without the help of organizations like Habitat for Humanity."
"As we begin our 15th annual campaign, I'm very proud that Coldwell Banker agents, managers and staff continue to make a real difference in the lives of those less fortunate and truly give back to the communities we serve," he added.
In addition to the fundraiser, agents, staff and volunteers will participate in Habitat for Humanity construction projects over the next several weeks in San Francisco, Oakland, Milpitas, Walnut Creek, Santa Cruz, Cotati and Sacramento.
Over the past 14 years, the Coldwell Banker Community Foundation has raised more than $2.3 million for Habitat for Humanity chapters in Northern California. Members of the firm have also volunteered more 48,000 hours and participated in the construction of 179 Habitat for Humanity homes.
Raffle tickets are $2 each and the public is invited to participate. Prizes include $5,000 donated by Princeton Capital, gift certificates, hotel stays and more. For a full list of raffle prizes or to donate, sign on to the firm's special website at www.coldwellbankerhabitat.com or call 771-5285.