As before, the Pleasanton Weekly has handled all costs of the campaign. That means that every dollar will go directly to the nonprofits chosen as this year's beneficiaries, with all administrative expenses being handled by SVCF and the Pleasanton Weekly.
A total of 75% of all dollars raised in the campaign will go in equal amounts to Axis Community Health, Open Heart Kitchen, Pleasanton Partnerships in Education (PPIE) Foundation, Valley Humane Society and ValleyCare Health System. Another 25% of the contributions will go to Hope Hospice, Pleasanton Cultural Arts Council, REACH, Sandra J. Wing Healing Therapies Foundation and Senior Support Program of the Tri-Valley.
It's been an ambitious campaign conducted during continued economic uncertainties. Despite a modest economic recovery in the Tri-Valley, these are still-troubling times with unemployment in Alameda County still hovering in the 8% range. Further, the agencies we have targeted for assistance have found they now have many more needs to serve and often fewer dollars from their regular donors who were during 2012 faced themselves with financial, employment and health care challenges. Working hard to serve these needs, the Holiday Fund serves as a simple and important funding source for those that serve the Tri-Valley.
Now, wrapping up our 10th year, the Holiday Fund has become a simple way for anyone to help others without having to research and decide on donating to a specific agency. By giving to the Holiday Fund, donors know that a committee of Pleasanton Weekly employees, with the additional resources of Silicon Valley Community Foundation, have carefully reviewed applications and the qualifications and effectiveness of nonprofits seeking assistance.
We look forward to your continued support when we launch our 11th annual Pleasanton Weekly Holiday Fund on Thanksgiving week in November.