http://pleasantonweekly.com/print/story/print/2013/02/01/pleasanton-now-destination-for-hot-rods-classic-cars


Pleasanton Weekly

Column - February 1, 2013

Pleasanton now destination for hot rods, classic cars

by Jeb Bing

Pleasanton-based classic and exotic car dealer Specialty Sales Classics has signed on as the presenting sponsor of all three 2013 Goodguys Get-Together events scheduled to take place this year at the Fairgrounds in Pleasanton. The move adds to our city's prestige as a destination for hot rod and classic car enthusiasts all year long and especially during the Goodguys shows when the inventory will be the best ever. The next show, by the way, will be over the weekend of March 23-24 at the 31st annual All American Get-Together.

Specialty and Goodguys have been neighbors for decades in Pleasanton, so it's only natural that the two have formed this alliance. The Goodguys organization, headquartered on Serpentine Drive, is a logical partner for Specialty Sales on First Street, with its large inventory here and at its other Bay Area locations.

Specialty Sales Classics has been the leading classic and "exotic" car dealer on the West Coast for over 30 years. Since originating in Pleasanton in 1978, it has expanded to three more indoor locations in Benicia, Fairfield and most recently Redwood City. Tony Deluca, co-owner, says that as a consignment dealer, Specialty Sales Classics can assist individuals in selling their collector car and also accommodate buyers with resources that help to make their purchases, including financing, trades and vehicle transport.

By tapping into an incredible market at the Goodguys shows, Deluca's dealership will have wider appeal and exposure to the hundreds of thousands who pay to see the cars and accessories at the Fairgrounds. These are always unique events in that they're open to all years, makes and models of American made and powered show cars and trucks allowing all genres of car enthusiasts to participate and show off their dream rides.

Goodguys is now the world's largest hot rodding association with over 70,000 active members worldwide. Its events feature thousands of hot rods and customs, tricked out trucks, mighty muscle cars and classics sprawled throughout venues such as lush fairgrounds, super speedways and large outdoor stadiums. The cars, vendor exhibits, the Goodguys AutoCross, live entertainment and colorful people create a festive atmosphere charged with electricity.

Although based in Pleasanton, the Goodguys Rod & Custom Association promotes and produces some of the world's most dynamic automotive events, staging more than 20 events similar to ours at the Fairgrounds annually across the country from coast to coast and border to border. These events range from two-day affairs attended by 30,000 to 40,000 people to three-day extravaganza's attracting over 100,000 auto enthusiasts.

Founded in 1983 by Gary and Marilyn Meadors of Alamo, Goodguys spun out of the Meadors' unwavering passion for hot rods and classic cars. A builder of hot rods since his teenage years in California's Central Valley, Gary began promoting hot rod shows as early as 1973 when he staged the first "Mini Nationals" in Lodi. In 1983 and with a resurgent "street rod scene," he and Marilyn held a "Goodguys Get-Together" one-day event at the Pleasanton Fairgrounds. That first Get-Together attracted 400 cars of all years, makes and models setting the table for a 30-year run and a life nobody could have dreamed up.

Thirty years later, Goodguys produces 20 national events in 12 states. Its events draw over 1 million visitors annually as well as over 50,000 classic cars. More than just a promoter, Goodguys publishes a 200-page, all-color monthly magazine and has an entire line of specialty merchandise. Numerous "Hall of Fame" awards sit on the mantle at its corporate headquarters here in Pleasanton.

Now retired from running the day to day operation, the Meadors have passed the presidency of the association they founded to their youngest son Marc, who with Tony Deluca of Specialty Sales Classics will make Pleasanton a center for the classics and hot rods all of us still appreciate.

Correction: In my column Jan. 11 ("Teaching the business leaders of tomorrow"), I identified Akshay Bommireddi as chief financial officer of this year's DECA student organization at Amador Valley High School. He actually holds this position with the DECA group at Foothill High School.

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