Campaign seeks to make Tri-Valley 'destination' for tourists | June 15, 2012 | Pleasanton Weekly | PleasantonWeekly.com |


http://pleasantonweekly.com/print/story/print/2012/06/15/campaign-seeks-to-make-tri-valley-destination-for-tourists


Pleasanton Weekly

Column - June 15, 2012

Campaign seeks to make Tri-Valley 'destination' for tourists

by Jeb Bing

Grant Raeside has been executive director of the Tri-Valley Convention & Visitors Bureau for just six months but he's already moved aggressively and successfully in promoting the region. Last week, the organization worked with the San Francisco Examiner to produce an eight-page special section promoting the Tri-Valley. In San Jose, the CVB is running 1,500 30-second spots on local portions of the Travel and Food networks. In July, it will sponsor a 12-page promotional section in the San Francisco Chronicle. Raeside also plans local promotions, but for now his goal is to sell the Tri-Valley to those who don't know much about us, and to build the Valley's image as a preferred meeting, event and tourism destination.

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