Safeway making a difference here, around the country | April 6, 2012 | Pleasanton Weekly | |

Pleasanton Weekly

Column - April 6, 2012

Safeway making a difference here, around the country

by Jeb Bing

Charitable giving is an imbedded part of business plans at most large companies, but I've never seen it flourish with such excitement and public celebration as at Safeway. The country's No. 2 grocer (after Kroger) is headquartered here and often uses its two Pleasanton supermarkets to launch not only new products but also its national, regional and local charitable campaigns, ranging from donating to Open Heart Kitchen and the Alameda County Food Bank locally to national fundraisers for breast cancer research and Easter Seals.

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