Coldwell Banker's new national advertising campaign focuses on the deeper and intrinsic value of a home, said Michael Fischer, the real estate firm's chief marketing officer.
Voiced by Selleck, whose father retired as an executive vice president of communications for Coldwell Banker, the campaign reinforces the message that people value their homes as much for emotional and psychological reasons as for financial considerations.
"The Coldwell Banker brand has always meant something special to me," Selleck said. "My father worked for the company for 38 years. Over that period, my two brothers and my sister worked both for and with Coldwell Banker."
"I was the one exception," Selleck added. "So it was indeed a proud moment when I was able to tell my mom that I was at last in the 'family business.'"
More than 4 million homes are expected to be purchased this year in the U.S., according to the National Association of Realtors.
"People's homes are so important because they are the setting for life's most meaningful moments," Fischer said. "While the economics of home buying are critical, we must remember there is much more to it: lifestyle, memories, family and pride of ownership."
The Coldwell Banker ad campaign debuts with a series of new television commercials surrounding the theme, "Value of a Home," Fischer added.