The program is underway in the U.S. and developing countries.
"Addressing malnutrition in mothers and children creates a ripple effect in the health and prosperity of families, communities and entire regions for generations to come," said Linda Kahler, president and CEO of Rainbow Light.
New Leaf has helped Rainbow Light donate 38 million vitamins to Vitamin Angels since 1994. For every 10 bottles of Rainbow Light's prenatal and Kid's One vitamins purchased at New Leaf Community Markets, Rainbow Light donates one bottle to Vitamin Angels.
Rainbow Light is donating an additional 180 bottles in recognition of the number of New Leaf's end-cap displays of their products.
"We are very pleased to support Rainbow Light's outstanding commitment to address the problem of malnutrition in young families, and we thank our customers for making our participation possible," said Sarah Owens, marketing director for New Leaf, located at 3550 Bernal Ave. in the Vintage Hills Shopping Center.
To learn more about Rainbow Light's Circle of Care, visit www.rainbowlight.com/circleofcare.