Pleasanton Weekly

Opinion - January 10, 2014

Thanks for contributing to the Holiday Fund

The Pleasanton Weekly's 2013 Holiday Fund campaign wrapped up this week with donations just short of the $70,000 mark. By month's end, with contributions continuing to come in, it's likely the final tally will show even more. That's good because the 10 nonprofits that will share in these generous contributions urgently need these funds to meet their ever-rising financial obligations.

Disbursements of the 2013 Holiday Fund contributions will take place once a full accounting has been completed by Silicon Valley Community Foundation. The Holiday Fund is a donor advised fund of this foundation, which is a 501(c)(3) charitable organization. Contributions made to the Holiday Fund are tax deductible to the fullest extent of the law.

As before, the Pleasanton Weekly has handled all costs of the campaign. That means that every dollar you contributed will go directly to this year's beneficiaries, with all administrative expenses being handled by the SVCF and the Pleasanton Weekly.

A total of 75% of all dollars raised will go in equal amounts to Axis Community Health, Open Heart Kitchen, Pleasanton Partnerships in Education (PPIE) Foundation, Valley Humane Society and ValleyCare Health System. Another 25% of the contributions will go to Hope Hospice, Pleasanton Cultural Arts Council, REACH, Sandra J. Wing Healing Therapies Foundation and Senior Support Program of the Tri-Valley.

It's been a robust campaign as we carried our message about the Holiday Fund to the Pleasanton City Council, service clubs, real estate organizations, business groups, and in interviews and public service announcements on Tri-Valley Television, our community public broadcast system. Despite a modest economic recovery in the Tri-Valley, the agencies we have targeted for assistance have found that they had fewer dollars coming in from their regular donors in 2013 because of ongoing financial, employment and health care challenges and uncertainties, yet were faced with more to serve, numbers that are already rising in 2014.

We saw a drop in contributions to the Holiday Fund as well, and for many of the same reasons. Some regular donors cut their contributions in half, at times with an apology that they couldn't give more in a year that saw them struggling with financial difficulties of their own. Others stepped to the plate to help make a difference, including the Valley Real Estate Network that dedicated the receipts of its annual holiday party after expenses to the Pleasanton Weekly Holiday Fund. Still, it was those who contributed $25 and $50 for the first time who also helped us near our $70,000 goal.

Although the 2013 campaign has ended, contributions will still be accepted through February and will be acknowledged now and recorded as receipts in our 2014 campaign that will start on Thanksgiving week in November. These donations should be directed to:

Pleasanton Weekly Holiday Fund

c/o Silicon Valley Community Foundation

2440 West El Camino Real, Suite 300

Mountain View, California 94040

Checks should be made payable to Silicon Valley Community Foundation.

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