Pleasanton Weekly

- December 16, 2011

New Safeway online site helps holiday planners

Survey shows most women find decor, menus most demanding

by Jeb Bing

A recent survey by Pleasanton-based Safeway Corp. shows that 75% of women find perfecting their holiday decor and meal menus is among the most demanding aspects of holiday entertaining.

To help transform the holidays from ordinary to extraordinary this year, Safeway said it is providing shoppers with a variety of fresh ideas, tips and tricks from top experts, including Debi Lilly, an entertaining and decor expert partnering with Safeway, and Jeff Anderson, executive chef of Safeway's Culinary Kitchens.

Lilly's entertaining ideas, tablescape and home decor tips, her "debi lilly" design collection and floral arrangements are accompanied by Anderson's favorite holiday recipes at Safeway's new Holiday Inspirations site. The online site also illustrates ways shoppers can save in its two Pleasanton stores.

Also available by download from iTunes is a proprietary Safeway Chef Assistant mobile application to help hosts save time and shine during the holiday season, Anderson said.

"We listened to our customers and set out to solve their challenges during this festive season by providing them with tips and recipes to make holiday entertaining easy, affordable and fun," said Mike Minasi, president of marketing at Safeway.

"Our survey results showed us that there's an opportunity to build broader awareness of all that Safeway has to offer to alleviate seasonal stress," he added. "With our new Holiday Inspirations website and the Chef Assistant mobile application, Safeway provides inspiring solutions to help with holiday menus and events, big and small."

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