Pleasanton Weekly

Real Estate - December 9, 2011

Realtor group launches Spanish-language property website

New website serves market potential for growing Spanish-speaking home buyer population

by Jeb Bing

In an effort to meet the needs of Spanish-speaking home buyers in California, the California Association of Realtors has launched Sucasa.net (http://www.sucasa.net), a new Spanish-language property search website.

Sucasa.net shares the same multiple listing service data as its sister website, California Living Network, http://ca.realtor.com, a national Realtors site.

Sucasa.net offers Spanish-speaking home buyers an opportunity to search for homes using common sorting characteristics such as city, price range and number of bedrooms and bathrooms. Results appear in a list or on a map, with driving directions available in Spanish.

Additionally, Realtors posting on the ca.realtor.com site can forward property links to their clients in Spanish. The Sucasa.net property search is available for the entire state of California.

"With Spanish ranking as the second most widely spoken language in the U.S. and Spanish speakers making up nearly 35% of California's population, we recognize the market potential for this home buyer population," said CAR President LeFrancis Arnold.

Among features at sucasa.net are property search results that show how many listings are available for each bedroom (available listings are shown in parenthesis after the number of bedrooms), and a brief property description (in Spanish) can be seen if searching for properties on the map view.

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