Pleasanton Weekly

News - November 25, 2011

Safeway opens new Pleasanton Lifestyle store

Supermarket is newest of 270 Safeway stores in Northern California region

by Jeb Bing

Shoppers continued to fill Safeway's new Lifestyle supermarket at Bernal and Valley avenues in Pleasanton this week as the store marks its first week of operation.

Open 24 hours a day, the 58,000-square-foot store, the second Safeway supermarket in Pleasanton, is the newest of 270 Safeway stores in the company's Northern California division.

Other businesses in the retail center next to Safeway also prepared for opening, including two banks, a restaurant and other retailers. A new McDonald's is planned for the unpaved portion of the property near the northbound I-680 off-ramp at Bernal. Don Wright, senior vice president of real estate for Safeway, also told a real estate group last month that a Safeway gas station might be added at the site in the near future.

The new store has 250 employees, including 200 just hired who started on opening day.

Steve Burd, president, chief executive officer and chairman of the board of Safeway Inc., which has its headquarters about a mile away on Stoneridge Mall Road in Pleasanton, told a welcoming crowd at opening day ceremonies Nov. 17 that the Pleasanton retail center is one of 37 Safeway-owned shopping centers, making the company one of the largest developers in the business.

He also thanked Pleasanton Mayor Jennifer Hosterman and members of the City Council and the Planning Commission for their help in processing the approvals needed to build the development, pointing out that another recently opened Safeway took 20 years before finally winning the building permits needed.

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