The badge is a personalized widget that verifies a Realtor's license status and displays their Realtor information, including office, specialization, and designation information. Realtors can display the badge on their website, blog and property listing pages.
"Consumers who are making one of the most important financial decisions in their lives want to know they are working with someone who is knowledgeable about the real estate industry and who follows a strict code of ethics," said CAR representative Robert Bailey.
"The Realtor badge instantly identifies a Realtor as belonging to an elite group of real estate professionals that consumers can trust," he added.
The badge also includes a Realtor's area of expertise, market specialties, and any additional languages the Realtor may speak or read. With a link directly to the California Department of Real Estate, a consumer can verify a Realtor's license status, Bailey explained.