Pleasanton Weekly

Real Estate - October 21, 2011

New 'widget' helps clients learn about their Realtors

Gives consumers agent's expertise, market specialties

by Jeb Bing

California Realtors have a new way to differentiate themselves and show consumers they maintain a high level of knowledge of the home-buying and selling process and are bound by a strict code of ethics by using the "Realtor Badge," a new, free California Association of Realtors identification.

The badge is a personalized widget that verifies a Realtor's license status and displays their Realtor information, including office, specialization, and designation information. Realtors can display the badge on their website, blog and property listing pages.

"Consumers who are making one of the most important financial decisions in their lives want to know they are working with someone who is knowledgeable about the real estate industry and who follows a strict code of ethics," said CAR representative Robert Bailey.

"The Realtor badge instantly identifies a Realtor as belonging to an elite group of real estate professionals that consumers can trust," he added.

The badge also includes a Realtor's area of expertise, market specialties, and any additional languages the Realtor may speak or read. With a link directly to the California Department of Real Estate, a consumer can verify a Realtor's license status, Bailey explained.

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