Pleasanton Weekly

News - July 29, 2011

New Safeway supermarket, retail complex to open this fall

Crews making up for 'lost' time due to late spring rains

by Jeb Bing

Work is continuing on a new 58,000-square-foot "Lifestyle" supermarket at Bernal and Valley Avenues, next to the northbound I-680 Bernal avenue off-ramp.

Signs posted on the building, which is partially completed, state that the store will open this fall.

Other buildings are also under construction, to include a restaurant, small retail shops and other services that will be part of the Pleasanton Gateway Center.

This will be the newest of 270 Safeway stores in the company's Northern California division, which like its corporate parent, Safeway Inc., is headquartered in Pleasanton.

Company representatives said that as Safeway's new Lifestyle-designated supermarket, it will have expanded meats, seafood, bakery and wine departments, featuring a large section of organic products and a sandwich bar and customer seating area. More than 200 employees will staff the new store.

It's been 70 years since Safeway opened its first Pleasanton store on Main Street in February 1941. After construction delays because of late spring rains, Safeway still plans to have the new store open by Thanksgiving.

Facing Valley Avenue, the store will back onto the northbound I-680 off-ramp. Although larger and newer than the Pleasanton Safeway at Valley and Santa Rita Road, that popular store will remain open.

The 12-1/2 acre Gateway Center complex is part of a 39-acre site owned by South Bay Construction. It was part of the purchase by a coalition of developers in 2000 of the entire 510-acre Bernal parcel from the city of San Francisco, which acquired the land in the 1930s. Most of the land has now been developed with homes and apartments with the city of Pleasanton acquiring a 318-acre section for a public park, including a lighted baseball field that opened last year.

San Francisco's public utilities agency continues to own the water rights under the property along with a 3-acre undeveloped site on Old Bernal Road across from the Pleasanton Public Library.

Pleasanton Finance Director Emily Wagner said the new Safeway store complex will add $123,000 to the city's general fund in the store's first year of operation and $285,000 a year after that.


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