Pleasanton Weekly

Real Estate - June 17, 2011

Ponderosa planning July 2 celebration for new Village at Ironwood clubhouse

Gated community now selling Phase 6 of its homes for adults 55-plus

by Jeb Bing

Ponderosa Homes, the developer of the gated community off Valley Avenue called The Village at Ironwood, will open the two-story Village Club Saturday, July 2.

The clubhouse is designed to serve as a year-round focal point for social events and recreation for those who live in the enclave. It includes a pool, spa, fitness center, library, game rooms and indoor and outdoor social spaces, Residents can also use the club for family barbecues, card games, book club meetings and bocce ball tournaments.

The grand opening celebration will coincide with the hours model homes are open at The Village: 11 a.m. to 6 p.m. during the Independence Day weekend.

Already selling its Phase 6 single-family detached, one- and two-story homes, The Village at Ironwood is attracting those active adults in search of spacious, innovative lifestyle-centered designs and the reassurance of a gated environment.

"Buyers consistently tell us they chose The Village at Ironwood because it gives them what they truly value, including the best in green technology, brand new luxurious homes, a premier location and a great lifestyle," said Cindy Douglas, vice president, sales and marketing for Ponderosa Homes.

"The advantages we deliver include all the elements that active adults idealize for a balanced, reduced-maintenance, social lifestyle with access to new clubs and groups as well as their established friendships in the surrounding area," she added. "Their favorite shopping, dining, medical and business services and a clearly classic California hometown are all part of the environment."

"A recent article in 'Builder Magazine' cited the growing demand of the 55-plus market for quality new home choices," Douglas said. "In their Economic and Market Forecast webinar, presenter Peter Dennehy of John Burns Real Estate Consulting said their survey of 10,000 active adults indicates that 89% believe now is a good time to buy in an age-restricted community, and 55% indicated they will move when they retire."

In the same report, Paul Emrath, vice president of survey and housing policy research for the National Association of Home Builders, said they've found that active adult communities are among the best performing in the nation. Moreover, he reported they've held their value better versus other primary communities and have far outsold them.

The four model homes that will be open during the clubhouse celebration features designs of up to four bedrooms and four baths. Detached designs range from approximately 1,900 to 2,900 square feet and were built to meet "Build It Green" green point-rated standards for efficiency and long-term savings.

The Village model homes are open daily from 11 a.m. to 6 p.m. and Mondays from 2 p.m. to 6 p.m. at the corner of Valley Avenue and Busch Road.

For more information, visit VillagePleasanton.com or call (925) 485-0100.

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