Pleasanton Weekly

Opinion - May 27, 2011

Publisher's Note: Supporting journalism is an investment in our community

The Pleasanton Weekly staff is humbled by and appreciative of the outpouring of support we have received so far in the Support Local Journalism membership drive. Hundreds of Pleasanton residents have chosen to invest in our community by supporting the Weekly's journalists financially. As of press time, we only needed 330 more members to meet our goal.

According to a recent survey, the Pleasanton Weekly is the most trusted of the local media outlets, best understands the community and best keeps its readers connected to the community. Our goal is to educate, inform and engage readers of our print newspaper and visitors to our website. Our value was exhibited just this past week when we warned residents about a questionable group soliciting door-to-door in our community. We were alerted by a post on the Town Square forum and, through hours of research and investigation, brought to light something that residents need to know.

This is only one example of the services journalists provide. Imagine trying to stay informed on the issues before the City Council or school board without journalists covering their meetings, asking questions and presenting analyses for debate and discussion throughout the community. We also offer a valuable platform for that debate and discussion on our Town Square forums.

Local weekly newspapers have traditionally been the heart and soul of a community's identity and culture. They reflect the values of the residents and businesses, challenge assumptions and shine a light on our imperfections and aspirations. The corresponding electronic media is an extension of that with the benefits of immediacy and ease of distribution. It takes journalists to cover meetings, analyze thousands of reports, write stories, keep the website updated and monitor forums.

So we can continue to provide the quality journalism you have come to expect from the Weekly, we are asking those who can to support us financially by becoming a "subscribing member" for as little as 17 cents a day. As a member, we will provide you with some special "perks" that you might enjoy or appreciate, including a "Support Local Journalism" bumper sticker, a small gift and some special invitations to events.

It's simple. Go to www.SupportLocalJournalism.org/Pleasanton and fill out the online form, or call us at 600-0840.

We believe the vast majority of residents have always shared our view of the value and necessity of a strong local media and are willing to provide support equal to two or three cups of coffee a month to secure its future.

Thank you for doing your part to keep strong local journalism alive and well in Pleasanton.

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