After it was announced earlier this week that the San Francisco 49ers are in the running to host Super Bowl L in 2016, San Francisco and team officials Thursday launched their campaign to win the bid.
The campaign, titled "Bring the Bowl to the Bay," is utilizing San Francisco and Silicon Valley's famed tech companies to get the word out on social media networks like Facebook, Twitter and Google+, Mayor Ed Lee said.
Lee said by getting participation from the public, "we will have created a community-based, Bay Area-wide effort to reflect on this wonderful opportunity."
The National Football League announced on Tuesday that San Francisco and South Florida were the two finalists to host the 50th Super Bowl in 2016.
If the 49ers win the bid, which will be announced in May 2013, the game would be played in the team's new 1.9 million-square-foot stadium in Santa Clara, which is currently under construction and set to open in 2014.
While Santa Clara would host the game, San Francisco would host the majority of the events taking place in the two weeks leading up to it, said philanthropist Daniel Lurie, who was tapped to head the San Francisco Bay Area regional bid committee.
"The whole region is going to benefit," Lurie said.
49ers CEO Jed York said he hopes the game will echo the last Super Bowl held in the Bay Area in 1985, when the 49ers got to play in their own backyard, beating the Miami Dolphins in a game at Stanford Stadium.
"It would be nice to recreate that feeling," York said.
Lee said city officials have gotten over the 49ers' decision to move south from its current home at Candlestick Park and are ready to work with the team to win the bid.
"We were all shocked and didn't want it," he said. "But I'm not one to sit and mope about what we lost."