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About this blog: I am a native of Alameda County, grew up in Pleasanton and currently live in the house I grew up in that is more than 100 years old. I spent 39 years in the daily newspaper business and wrote a column for more than 25 years in add...  (More)

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Location, location, location: a home run for Workday

Uploaded: Feb 27, 2014
Serial software entrepreneur Dave Duffield lives in Alamo and has headquartered two of his successful businesses in Pleasanton.
The latest is Workday, which has occupied a five-story office building between Stoneridge Mall Road and Interstate 680 for several years. Duffield, individually, purchased the adjacent Stoneridge Corporate Plaza and employees are gradually transitioning in that space.
Meanwhile, the company has submitted plans for a six-story building on a vacant lot owned by BART that once was planned for an apartment complex. The land is right next to the Stoneridge BART station.
What is ideal for Workday is that proximity allows it to recruit younger tech workers who want to live in San Francisco and offer an easy commute via BART to an office that is a quick stroll from the station. Instead of running buses from San Francisco as Google, Apple and other Peninsula and South Bay companies, Workday recruiters can sell BART and its easy access.
The apartments never got built because of the economic downtown and the site was not included in the rezoning that the City Council completed last year to meet state mandates after settling a law suit.
For both Workday and the city, that's a fortunate turn of events because it is ideal for the corporate headquarters that is planned to cover 430,000 square feet.

Circling back around on the regional theater in Livermore—hope does spring eternal.
Just as there are powerful interests committed to seeing that redevelopment agencies remain dead, there are interests (namely cities and counties that were recipients of the funds) who want to resurrect them.
They failed to do so in the Legislature last year and that door likely is closed as long as Jerry Brown is governor—it was his initiative to eliminate the agencies.
So, there is a signature gathering campaign in progress to reinstate redevelopment agencies and allow them to rollback the law to pre-Jerry status. The California Jobs and Education Development Initiative Act (JEDI) is designed to greatly benefit cities and counties while reducing revenue for education and throwing any other agencies receiving property tax under the proverbial bus. That includes special districts.
It also has profound effects on affordable housing. Prior law required 25 percent of the tax increment proceeds to go toward affordable housing—providing a steady flow of cash for agencies and non-profits to invest in housing. According to the Legislative Analyst's Office it reduces the amount of revenue that must be dedicated to housing.
The bottom line is that it shifts billions of dollars from general fund revenues to cities and counties through redevelopment agencies. It was that shift and the questionable (to be charitable) ways that cities and counties were using redevelopment (theaters, convention centers, arenas, stadiums) that moved the governor to action during the fiscal crunch that the state wrestled with for a decade.
It will take 505,000 signatures to qualify by mid-July—whether there are enough well-heeled folks who want to invest in changing the law back to benefit cities and counties will be seen by its outcome.

Comments

 +  Like this comment
Posted by Julia, a resident of Alamo,
on Feb 28, 2014 at 11:27 am

I think that's a great idea...BART is the best and cheapest way to get from SF to Pleasanton... Hell of a lot safer than crossing that corroding bridge built in China.

By the way Tim Hunt, I thought Dave Duffield moved to Nevada after he built his super home in Alamo...I guess I am mistaken.

Julia Pardini from Alamo


 +  Like this comment
Posted by Roz Rogoff, the San Ramon Observer,
on Mar 1, 2014 at 2:54 pm

Roz Rogoff is a registered user.

Well that would save the Mudd's building from being potentially sold to the highest bidder on the State's chopping block. The RDA would be able to sell it to The Growing Room to be restored and maintained as the historical building it is. Where do I sign the petition?

Roz


 +  Like this comment
Posted by Ms. bunny, a resident of San Ramon,
on Mar 3, 2014 at 8:19 am

I just don't think the re-establishment of the Redevelopment agencies in the state will ever happen, or if they do? It will be one heck of a modified version. It's unfortunate, but it is, part of Jerry Brown's mantra (can't believe at 72? The guy is going to run AGAIN) I am heartened to hear about the Bankhead support, always. The theater is a huge asset to Livermore's cultural community in my opinion. Yes, Dave Duffield IS STILL A PRESENCE in this valley...GREAT guy and delighted he hasn't moved out! May Workday continue to thrive!


 +  Like this comment
Posted by Greg, a resident of Danville,
on Mar 5, 2014 at 8:00 am

Hi: Great article on Workday, but noticed a possible issue with the text. See below:

"The apartments never got built because of the economic downtown and the site..."

Should it be:

"The apartments never got built because of the economic downTURN and the site...?

Greg



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